MT HOTHAM Resort Management Board (RMB) has appointed Victorian ski industry veteran Katie Bowker as senior manager marketing and communications.
With a career that includes marketing roles at Mt Buller and Tourism North East, Ms Bowker is bringing energy and fresh ideas to the marketing of Mt Hotham as a destination.
“It’s time to refresh the image of Mt Hotham, and we’re going to be focusing on Hotham’s ‘peak’ attributes,” she said.
“We’re at the top of a mountain, we offer experiences that you can’t have anywhere else in Victoria, and we want to share it with the world!”
Mt Hotham is the only alpine resort in the southern hemisphere that is located at a mountain’s summit, and the only resort where you can literally step out of your car, into your skis, and head off down a run.
Ms Bowker said that the RMB is particularly keen to promote the benefits of visiting in non-peak times, such as mid-week (more space on the groomers!) and the Spring period.
“Spring is a particularly great time to ride at Hotham, with warmer temperatures but a significant snow base, making it perfect for beginners or anyone who likes to ride in a t-shirt,” she said.
Spring is also when venues throw open their outdoor areas, allowing lunch and apres in the sun while watching the action on the slopes.
Ms Bowker encourages anyone thinking about a snow escape to book in advance, as regulars have been keen to get back to riding after a shortened 2020 season and accommodation is filling up.
“The midweek period is a good one, if you’re able to take a few days off, as the lift queues are shorter and you can squeeze in even more runs to get you onto the Hotham leaderboard,” she said.
For more information about what is happening at Mt Hotham, check the website: www.mthotham.com.au
Traverse Hotham’s Villages Traverse
TRAVERSE Hotham is launching a new tour for the 2021 season – the “Villages Traverse”, a full-day experience for adults and children over the age of 12 years.
Regular participants of the annual “Pub to Pub” cross country ski race already know the start from either Hotham or Dinner Plain and showshoe to the other village, enjoying the snowgum forests, open grassy plains and wetland bogs of national significance.
Included is a hearty gourmet lunch with locally sourced ingredients and snacks, snowshoes hire, and bus transfer (return to start).
Available Fridays and Sundays (subject to sufficient snow)
Reminder about tyre chains
RECENT changes to legislation have created some confusion about the use of snow tyres in the Mt Hotham resort during winter.
While visitors can fit snow tyres, they still must be able to fit chains if directed within the Mt Hotham resort.
• All vehicles must carry diamond-pattern chains when entering the resort.
• All vehicles must fit diamond-pattern chains as directed by ‘fit chains’ signage.
• Exemptions for fitting chains (ie. 4WD exemption) are determined by road conditions on an ongoing basis.
• Fitting winter/snow tyres does not negate the requirement to carry or fit chains as directed.
Some vehicles cannot be fitted with chains so we encourage guests to check this before travelling, so that alternate resort access can be arranged.
For more information please check the Hotham website.