MORE than 130 locals and visitors kicked off the first day of winter at Falls Creek by participating in the iconic 17th annual Ice Plunge.

Fancy-dressed locals and visitors plunged into the sub three-degree waters of Rocky Valley Lake, as a traditional offering to the snow gods - a plea for an abundantly snowy season ahead.

The event was a part of Fight MND’s Big Freeze 10 campaign which has seen communities, workplaces and clubs all over Australia plunge into their own icy waters to support efforts to find a cure for Motor Neuron Disease.

Participants were treated to Haut Hutt saunas by the lake, warm coffee and hot toddies, courtesy of Bright Brewery after their brave sacrifice into the icy waters.

Local stakeholders generously donated more than $3000 worth of prizes, which were rewarded to plungers who either caught a duck during the event or were recognised for their best-dressed attire.

Prizes included restaurant vouchers, lift tickets, lessons, resort entry season permits, Bright Brewery beers, and stylish sunglasses and snow goggles from Pit Viper Australia.

The event raised more than $3000 for the Fight MND cause, and fundraising efforts will continue throughout the season, with the alpine resort’s information centre selling Big Freeze 10 Merchandise.

Mount Beauty local Ken Edmonson and his family showcased their unwavering dedication to the Fight MND cause with their “Bumble Bee for MND” adorned panel van.

The Edmonson’s have raised more than $30,000 in one short year to help families, like theirs, affected by Motor Neuron Disease.

Falls Creek is geared up for the opening of the snow season over the King’s Birthday Weekend, with village street parties featuring visits from The Connected Circus and Pete the Snow Dragon, a dazzling fireworks display, exciting kid’s activities, restaurant openings, live music and DJ sessions.

Check out our Falls Creek’s Opening Weekend What’s On Guide for the full list of festivities.